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Corporate Profile

A
Reputation
Built On
Trust, 
Service & 
Excellence

As Singapore's largest listed real estate agency with over 7,000 sales professionals,               is an integrated real estate services group that prides itself on delivering best-in-class services in real estate brokerage and project marketing.

Having established a strong presence in Singapore's residential market, PropNex continues to enhance and expand its suite of real estate services in Singapore and grow its operations regionally. The Group already has a presence in Indonesia, Malaysia, and is currently looking to expand to Vietnam by end-2018. PropNex also offers access to international markets through its partnership with leading property consultancy Jones Lang LaSalle.

With a strong commitment to service excellence and quality, PropNex is the proud recipient of numerous accolades and a recognized leader in real estate agency services.

PropNex

Regional Footprint

OUR REGIONAL REACH

ID - Indonesia

Entered into a master franchise agreement with PT PropNex Realty Indonesia in 2016
Developed presence in Indonesia with approximately 600 salespersons and 15 offices

MY - Malaysia

Expanded the PropNex brand by entering into a licensing agreement with PropNex Realty Sdn Bhd in March 2018
Consists of one office and approximately 100 salespersons

VN - Vietnam (In discussions)

Registered brand as trademark in Vietnam
Plans for expansion into Vietnam in 2018

Milestones

PropNex's unwavering commitment to service excellence has seen it break new grounds
in the real estate arena time and time again. In just a few years, the company has created
several industry-firsts and clinched numerous awards.

1996

1996

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CEO, Ismail Gafoor started a real estate company with his wife in January 1996. This company, NOORIS CONSULTANTS PTE LTD was at Apollo Centre at Havelock Road – a mere 350ft2 premise PRULINK REALTY PTE LTD was set up by two partners, Joseph Lee and Alan Lim. They opened their first office at Hougang, also a 350ft2 premise and commenced operations that same year.

1999

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In 1999, like-minded unity of the founders of PruLink and Norris formed FIRST CLASS CONSULTANTS PTE LTD. This setup made waves in the industry when Salespersons from PruLink and Norris embraced the dual-career path innovation and joined forces to advertise.

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On 15th July 2000, First Class Consultants along with three other companies merged to become PropNex, a franchise model with over 3,000 salespersons, forming Singapore’s largest real estate network with the aim of adding greater value to real estate salespersons.

2000

2004

On 15th January 2004, the partner companies merged as a single entity and relinquished all their individual company brands. This marked the official birth of PropNex Realty in the form that exists today

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2005

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Presidential visit to PropNex headquarters by His Excellency S.R Nathan, the late President of Singapore and the First Lady on 20th July 2005 President S.R Nathan also launched the book “You Can Fly” written by our CEO Mr Ismail which was published in 3 languages

2008

Introduced compulsory Professional Indemnity Insurance for all associates to champion the protection of consumers even before being regulated by the authority. PropNex won Reader’s Digest Trusted Brand Gold Award, being voted by readers for its trusted professional real estate service.

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2009

Officially embarked on its “PropNex Cares” programme, actively encouraging salespersons’ participation in fund-raising efforts Built School in Cambodia – Kampal (funded the extension of a school wing, built pumping well and toilet cubicles) for 250 students

2010

2011

2014

2015

2016

2017

2018

Built another school in Cambodia – Trayong Pong for another 250 students, both schools were then handed over to the Ministry of Education in Cambodia, with the ambassador of Singapore gracing the occasion and officially opening the school.

P&N Holdings was ranked second in the E50 Awards. The award reinforces the company’s efforts in business resilience, contributions to Singapore’s economic development and to the community.

JLL takes stakes in PropNex International as PropNex sets its sights towards global outreach

PropNex won the prestigious Top Noveteur Award at the Asia Enterprise Brand Awards (AEBA) Ceremony 2015. Recognised as a Singapore Quality Class and Singapore Service Class organisation by Spring Singapore

Presented the first ever SOE – PropNex Top Honouree of the Year Award as mark of excellence and in recognition of the crème of the crop amongst top entrepreneurs. Formation and conceptualisation of PropNex Indonesia, PropNex’s first regional venture

DWG salespersons crossed over to PropNex in a historic event where both homegrown companies formed the largest real estate agency in Singapore First real estate agency to cross the 7,000 salespersons mark on 27 Nov 2017 based on CEA registry.

Launch of PropNex Malaysia in March 2018 and successful listing on SGX Mainboard on 2 July 2018, making us the Largest Listed Real Estate Agency in Singapore.

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VISION, MISSION 
& CORE VALUES

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MISSION

To enhance customers’ quality of life through value-added professional service.

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To become the leader in any market we serve and revolutionise this organization to have the strength of a big company combined with the leanness and agility of a small firm

VISION

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CORE VALUES

Continuous Self-Improvement.

Autonomy and Entrepreneurship.

Respect and Concern for individuals.

Ethics, Honesty, and Integrity in all aspects of our business.

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